Web Strategist http://www.markcijo.com Just another WordPress site Wed, 08 Feb 2012 16:22:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How do I set up Google Analytics? http://www.markcijo.com/how-do-i-set-up-google-analytics/ http://www.markcijo.com/how-do-i-set-up-google-analytics/#comments Tue, 07 Feb 2012 19:04:27 +0000 Mark Cijo http://www.markcijo.com/?p=952

Alright, now you want to set up Google Analytics for your website. I can make it as simple as possible. You need not be a web geek to do it. Simply follow the instructions below.

3 Steps to Google Analytics

1. Go to Google.com and Search for Google Analytics or simply type in http://www.google.com/analytics/ on your browser
2. Click on Access Analytics (If you are already a Google Analytics user) or Click on Sign up
3.Type in the Account Name (A name which you can use to identify your Website) and URL. Select the Country and time zone and read the User Agreement and Click I Agree. You need to enter the correct timezone to make sure that the data is right across your profiles.

4. Now you will be taken to Tracking code page where you can select whether you are tracking a single domain, domain and its subdomain or multiple domains. The tracking code will change based on what you select here. For a normal website, you can use the standard tracking code.

5. Now carefully copy the Tracking code. It will look something like this -

<script type=”text/javascript”>

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-123456-1']);
_gaq.push(['_trackPageview']);

(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();

</script>

6. You need to add this code to before the closing of <head> tag on all of the pages which you want to track. If your website is an HTML website, you can use any HTML editor, for example Dream Weaver to Edit the Source code of the pages and add the code to the <head> section of the page.

Say if you are using WordPress, I recommend using Google Analyticator. You can simply add the Google Analytics Account Number and it automatically insert the code to all the pages.

7. After adding the code, click on save and give it 24 hours. You will see your website statistics showing up.

Do you find this easy? You can now watch for the next lesson.

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]]> http://www.markcijo.com/how-do-i-set-up-google-analytics/feed/ 0 Google Analytics Cross Domain Tracking Made Simple http://www.markcijo.com/google-analytics-cross-domain-tracking-made-simple/ http://www.markcijo.com/google-analytics-cross-domain-tracking-made-simple/#comments Fri, 20 Jan 2012 00:07:39 +0000 Mark Cijo http://www.markcijo.com/?p=923

Over the past year I came across lot of people seeking help in Cross Domain Tracking using Google Analytics. Most of the people think its the most difficult job  in Analytics. It is not. Its very simple if you understand few basic code changes to the standard Analytics Tracking Code. To those who don’t know what is cross domain tracking, I can explain it with a diagram here.

Cross Domain Tracking

Say for example, you are on an ecommerce website trying to purchase something. Let us call that website www.yourdomain.com. You select your favorite product from the page yourdomain.com/product and add it to the shopping cart. Now you are redirected to the shopping cart which is hosted in a 3rd party domain for example www.someshoppingcart.com. You complete the order in that website and after completion you are taken back to www.yourdomain.com/thank-you-for-your-order.php

In this case you will find it difficult to transfer the visitor information from one domain to another. Here is when you need to implement Google Analytics Cross domain tracking.

When it comes to tracking a single domain, it is very  simple. You just need to insert the Google Analytics Tracking code to the <head> tag of all the pages which you need to track. The standard code looks like this

<script type=”text/javascript”>

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-12345-1']);
_gaq.push(['_trackPageview']);

(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();

</script>

NOTE: You need to replace UA-12345-1 with your Google Analytics Account ID

Cross Domain Tracking Code Modification

You need to customize the code on both the websites.

1. Tracking code for Yourdomain.com will be -

<script type=”text/javascript”>

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-12345-6']);
_gaq.push(['_setDomainName', 'yourdomain.com']);
_gaq.push(['_setAllowLinker, true]);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();

</script>

NOTE: You need to replace UA-12345-1 with your Google Analytics Account ID

You need to add the above code to all the pages of your domain1. You will also need to modify the code on the shopping cart link to something like this -

<a href=”http://someshoppingcart.com/add-to-cart” onclick=”_gaq.push(['_link', 'http://someshoppingcart.com']); return false;”>Add to Cart</a>

Make sure to place the full URL you’re linking to in the onClick tag.

2. Tracking code for Someshoppingcart.com will be -

<script type=”text/javascript”>

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-12345-6']);
_gaq.push(['_setDomainName', 'someshoppingcart.com']);
_gaq.push(['_setAllowLinker, true]);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();

</script>

NOTE: You need to replace UA-12345-1 with your Google Analytics Account ID

You need to add the above code to all the pages of your someshoppingcart.com. You will also need to modify the code on the shopping cart link to something like this -

<a href=”http://yourdomain.com/thank-you-for-your-order” onclick=”_gaq.push(['_link', 'http://yourdomain.com']); return false;”>Confirm Order</a>

Make sure to place the full URL you’re linking to in the onClick tag.

 

Doing this will transfer the visitor cookie information between the domains. And by this way you will know the visitor source/medium/keyword details.

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]]> http://www.markcijo.com/google-analytics-cross-domain-tracking-made-simple/feed/ 4 Tips for Start Up SEO Agencies http://www.markcijo.com/tips-for-start-up-seo-agencies/ http://www.markcijo.com/tips-for-start-up-seo-agencies/#comments Sat, 19 Nov 2011 19:02:33 +0000 Mark Cijo http://www.markcijo.com/?p=905

Running an SEO agency is not an easy job. It is a very competitive landscape in terms of price and quality. Here are some tips that helped me roll my agency to great success.

1. Focus on Small  & Medium Business

Having a very good experience of working in SEO agencies backed up by huge sales teams I started my SEO company in 2009. It was the toughest time in my life when recession was at its peak and many companies laid off its employees. I decided to quit my job because, time was not enough for me to handle my freelance contracts and employment. Our target was to sign up with big shot clients showing up my work experience. We got 2 big clients in the ecommerce segment and our earnings grown high very soon. All our experts were fully assigned with these 2 big clients. Our business was very much dependent on these 2 companies. One fine day one company was bankrupted and the project was called off. We were drowning to meet the company expenses. If we had 20 small clients in place of these 2 big clients nothing would have happened if we loose 2 or 3 or 5.

So when you  start up, better focus more on small clients and grow in numbers than choosing few high paying clients. You can still be stable if you loose 1 or 2 because they pay you small fee and that is what you lose.

2. It is not Quantity that matters 

Focus more on quality than on quantity. It doesn’t matter  number of submissions you do to build back links but the number of quality back links you got. Always plan your strategy to acquire quality so you save lot of time going after bad neighborhoods.

3. Research Team

There should be a fully dedicated team to do researches on the latest search trends, write article of opinion for your company, give advises and engage socially with the fellow expert  community. Search is an ever changing phenomenon. The more your team is updated, the smarter  they beat the competition.

4. Plan your Pricing based on performance and not just keyword ranking

Before you sign up any SEO contract, do necessary homework to understand the current sales figure of the company. It is not a complex mathematics – Check the Traffic Data, Conversion Rate and Average Order Size. Calculate the current estimated revenue from organic search and plan your strategies to double or triple the revenue. When you promise on keyword ranking and achieve it in few months, the client will get bored by the stable results and he underestimate your performance. Normally clients don’t accept your effort in stabilizing the result. What he want is more money each month.

In these cases you can quote a price for multiplying the revenue. Talk in terms of money than in keyword ranking.

5. Offer Exclusivity Only if the client demands

Your client don’t want you to work for any of his competitor. If your client demands exclusivity on your work, he is stopping your agency to enter in to contract with other businesses which are open to you. If in that case, you can ask for a higher price to maintain exclusivity.

6. Always allow your employees to communicate with your clients directly

You don’t need to be afraid in letting your employee work directly with the client. It can save a lot of your time as an agency owner. You can concentrate more on getting new businesses while your team can take care of your client. Make sure you ask them to copy all their conversations with the client so you know the progress.

7.  Purchase Pro Tools to make your job faster

We use many SEO tools like – SEO Moz Pro, Majestic SEO, Market Samurai etc. These tools can help you do your job easier.

 

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]]> http://www.markcijo.com/tips-for-start-up-seo-agencies/feed/ 1 Portable Skype on your USB Drive http://www.markcijo.com/portable-skype-on-your-usb-drive/ http://www.markcijo.com/portable-skype-on-your-usb-drive/#comments Thu, 13 Oct 2011 17:10:12 +0000 Mark Cijo http://www.markcijo.com/?p=841

If you are someone who loves to break the rules, here is something which is of your interest. Ever imagined of installing skype in a USB drive and carry to your work place or internet cafe where Skype is not installed? The newest version of Skype help you load it from a flash memory. You can use this to try the new version if you don’t want to uninstall the previous versions to see what’s new.
Download the Latest version of Skype
Install it as you do it on any computer.
Once the installation is complete, find the file Skype.exe
Copy Skype.exe file to a new directory in your USB drive
In the newly created directory for Skype, create a folder named “data”
Create a file with notepad and save it as “skype.bat”
Edit the “skype.bat”file and add the following line of code
skype.exe /datapath:”Data” /removable
Plug in the USB to any computer and Click on the Skype.bat file.
Skype loads.. and Go Skypin

If you are someone who loves to break the rules, here is something which is of your interest. Ever imagined of installing skype in a USB drive and carry to your work place or internet cafe where Skype is not installed? The newest version of Skype help you load it from a flash memory. You can use this to try the new version if you don’t want to uninstall the previous versions to see what’s new.

  • Download the Latest version of Skype
  • Install it as you do it on any computer.
  • Once the installation is complete, find the file Skype.exe
  • Copy Skype.exe file to a new directory in your USB drive
  • In the newly created directory for Skype, create a folder named “data”
  • Create a file with notepad and save it as “skype.bat”
  • Edit the “skype.bat”file and add the following line of code skype.exe /datapath:”Data” /removable

Plug in the USB to any computer and Click on the Skype.bat file.

Skype loads.. and Go Skypin

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]]> http://www.markcijo.com/portable-skype-on-your-usb-drive/feed/ 0 Importing Google Analytics to your adwords account when you have 2 different accounts. http://www.markcijo.com/importing-google-analytics-to-your-adwords-account-when-you-have-2-different-accounts/ http://www.markcijo.com/importing-google-analytics-to-your-adwords-account-when-you-have-2-different-accounts/#comments Thu, 22 Oct 2009 03:17:13 +0000 Mark Cijo http://www.markcijo.com/?p=817

Google allows you to access Google Analytics from your Google

Adwords account interface. You will see this option under
“Reporting” tab in your Google Adwords account.
To add your account follow the below steps:
Make sure you in your Google Adwords Account
Click on Reports tab in the the Top menu
Click on Google Analytics.
If you already have a Google Analytics account, click the radio
button and choose it from the dropdown list.
If you are new to Google Analytics, click on the radio button and
sign up for a new account.
Case Study -
Problem: One of my client was using two different email account for
Google Analytics and Adword. He was not able to import his Google
Analytics account to the Adword dashboard. The only option left
behind was to Sign up for a new account and start off from there.
But do you know the work around in this case? Here is resoultion
for that.
Example:
Say you use abc@xyz.com for your Google Analytics account for
years. And your Google Adwords account is with your company email
ID def@xyz.com. Now you want to access the Google Analytics account
information associated with your abc@xyz.com id with your
def@xyz.com adword account ID.How? Follow the steps given below.
Challenge:
Here the major challenge is importing the years old Google
Analytics information to the Google Adword account to make it one.
Solution:
1. Go to analytics.google.com and sign up a new account using your
company ID def@xyz.com
2. Login to Google Analytics using abc@xyz.com and choose the
website profile which you would like to import.
3. Click on Add user and add the email id def@xyz.com as an Admin
for the Google Analytics account.
4. Login to Google Adowords using def@xyz.com
5. In the report tab, choose Google Analytics and use the above
created Google Analytics account.
Now you can see all the Google Analytics reports that you were
having for years, and can now accessed through a single adwords
account.

Google allows you to access Google Analytics from your Google Adwords account interface. You will see this option under “Reporting” tab in your Google Adwords account.

To add your account follow the below steps:

  • Make sure you in your Google Adwords Account
  • Click on Reports tab in the the Top menu
  • Click on Google Analytics.
  • If you already have a Google Analytics account, click the radio button and choose it from the dropdown list.
  • If you are new to Google Analytics, click on the radio button and sign up for a new account.

Case Study

Problem: One of my client was using two different email account for Google Analytics and Adword. He was not able to import his Google Analytics account to the Adword dashboard. The only option left behind was to Sign up for a new account and start off from there. But do you know the work around in this case? Here is resoultion for that.

Example:

Say you use abc@xyz.com for your Google Analytics account for years. And your Google Adwords account is with your company email ID def@xyz.com. Now you want to access the Google Analytics account information associated with your abc@xyz.com id with your def@xyz.com adword account ID.How? Follow the steps given below.

Challenge: Here the major challenge is importing the years old Google Analytics information to the Google Adword account to make it one.

Solution:

  • Go to analytics.google.com and sign up a new account using your company ID def@xyz.com
  • Login to Google Analytics using abc@xyz.com and choose the website profile which you would like to import.
  • Click on Add user and add the email id def@xyz.com as an Admin for the Google Analytics account.
  • Login to Google Adowords using def@xyz.com
  • In the report tab, choose Google Analytics and use the above created Google Analytics account.

Now you can see all the Google Analytics reports that you were having for years, and can now accessed through a single adwords account.

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]]> http://www.markcijo.com/importing-google-analytics-to-your-adwords-account-when-you-have-2-different-accounts/feed/ 0 Google Launches ‘Fetch as Googlebot’ and ‘Malware Details’ in Webmaster Tools Labs http://www.markcijo.com/google-launches-fetch-as-googlebot-and-malware-details-in-webmaster-tools-labs/ http://www.markcijo.com/google-launches-fetch-as-googlebot-and-malware-details-in-webmaster-tools-labs/#comments Wed, 14 Oct 2009 00:06:46 +0000 Mark Cijo http://www.markcijo.com/?p=799

Google launched two new features that help webmasters know more on how Google see your website. These two features are “Fetch as Googlebot” and “Malware Details.” As you may know, Google before doing an official release of any tools launches the application under the banner Google labs where they gather the customer experience to see the chances of improvisation. The two new features can be found under your webmaster tools under the banner Labs which comes next to “Diagnostics” in the left hand side menu.

Fetch as Googlebot – How does my website look in Google? Is that a common question you have in your mind? Most of us say “Yes”. I have done a quick search on this and I could see that most of the Forums have this as an active subject of discussion. You know why? Search algorithms changes frequently and we can only keep track of them if we move close with an authentic source like official Webmaster Forums. Things that are not visible to search engines will be visible in the next morning – is that how search algorithms improve? The new feature gives you a spider view of your page. Though we have many tools that help us show the spider view of the web page (SEO Browser is one of the best tool of choice) google webmastet tool give us a code view of what google see. Login to your webmaster tool, click on the Website account. Now click on the Labs feature and choose Fetch us Googlebot. Type the URL to fetch or leave blank to fetch the homepage. Requests may take a few minutes to process. Wait and when you see a success status click on the “success” link and see what Google see on the webpage.  Other two tools that can be combined with this are, HTML suggestions and Keyword option. This will also help you know if there are any crawl errors and what keywords that Google extract from your web page.

Malware Details- Safe browsing API and Malware notification were the two manual testing methods you might have used in these terms. Now Google launched Malware details option where google provide snippets of codes that are considered malware. This will help webmasters in eliminating spammy malicious code from the website and can also reduce the number of iterations that you go through the website review process. This automated scanning program will be a boon to the webmaster community and ensure secure browsing for its valuable users. You can read more on this feature here.

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]]> http://www.markcijo.com/google-launches-fetch-as-googlebot-and-malware-details-in-webmaster-tools-labs/feed/ 2 Google does not use the keywords meta tag in web ranking http://www.markcijo.com/google-does-not-use-the-keywords-meta-tag-in-web-ranking/ http://www.markcijo.com/google-does-not-use-the-keywords-meta-tag-in-web-ranking/#comments Thu, 24 Sep 2009 09:31:26 +0000 Mark Cijo http://www.markcijo.com/?p=793

Matt Cutts of Google Web Spam team explaining on whether Google consider Keyword Meta Tag  in ranking

View more details on this on Google Webmaster Blog

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]]> http://www.markcijo.com/google-does-not-use-the-keywords-meta-tag-in-web-ranking/feed/ 0 Things To Remember Before You Dive In For An Ecommerce Venture http://www.markcijo.com/things-to-remember-before-you-dive-in-for-an-ecommerce-venture/ http://www.markcijo.com/things-to-remember-before-you-dive-in-for-an-ecommerce-venture/#comments Thu, 17 Sep 2009 07:55:33 +0000 Mark Cijo http://www.markcijo.com/?p=786

Starting an online business is no more a tough job. Now we don’t have to depend on any ecommerce shopping cart company paying a huge some of monthly subscription fee or  run after the customer support in getting help on fixing bugs in their systems. Many open source shopping cart enabled ecommerce applications are available for free download and it is very easy to start an online business. But starting an online business does not guarantee success unless and until you have a great plan on how your store operates, what makes it unique from your competitor website, what the best you offer to the visitors. It need your lot of your time, for which are paid off on each sales.  Given below are a quick check list to find it yourself whether you are ready for an online business.

1.  Do I have a demanding product to sell?

You need to offer something that can attract tones of traffic to your system. Selling something that no one is willing to buy does not help you. Whether it is a product or service you sell, it needs to be something that people search for. Brainstorm on different product ideas and find out the market demand for those products. There are many tools that help you find the demand of a particular keyword and which geography demands it. Few of them are Google Keyword External Tool, Overture, Keyword elite and Google Trends.

2.  Am I capable of serving unique content in my website?

This is one of the most important factors that affect your website performance in all major search engines. In any ecommerce business, the website content looks to be duplicate content when it comes to selling a product from a wholesaler. The wholesaler will give the retailer a sheet of product information that he can use in his websites. It is not you alone doing business with the wholesaler. He may have 100 other websites selling the same kind of product with the same product or category description.  When you use the same content provided by the wholesaler, search engines count your websites as a duplicate website of the same niche and chances are there for your website not to get listed in top search results in all major search engines. If you are doing drop shipping or buying product information from a wholesaler make sure that you rephrase the content provided by the supplier in such a way that it looks unique. Search engines love your website when it has unique content. And bet you will be valued for that in search listing. The bottom line is that if you don’t have time to rework on the content provided by the supplier, better hire a content writer to rewrite the product description.

3. Does my website meet the best usability criterions?

Compare you with your top 5 competitors and see how good are they doing in the website layout, navigation and ease of usage. As a new user, is my competitor helping me find what I am looking for?  Is the information provided on each page helping me to understand why I am here? And what I need to do from here?. Write down what they miss out and plan how you can improve. Once you have your website in place, a user need to feel the difference in shopping from abc.com or xyz.com

4. Does my web page have a Unique Value Proposition (UVP)?

Your website need to have a goal point set for your entire pages. What is unique with your website when your competitor has thousand other best things to offer? Write down what is so unique with your website. What unique shopping experience is your website going to provide your user? What are the values your website considers to give the best shopping experience? Make out a clear statement on your UVP on your pages and make it unique in your competition crowd.

5. Schedule a meeting your ecommerce SEO consultant before start coding your ecommerce store.

Once you have all the above given expectations set, you are ready to consult an ecommerce SEO specialist. Discuss on your ecommerce operation plans and ask him for suggestions on how to manage your website architecture. Information architecture is very important to any website so does for an ecommerce website. Your website may have a huge inventory of products and you may need to categorize it based on lot of sales factors. Ask him to give you a wireframe view of the website architecture like,

  • The number of static web pages
  • URL structure
  • Category naming
  • Category URL structure
  • Subcategory naming
  • Sub category URL structure
  • Home page information architecture
  • Individual product page design
  • Meta content formation

A website with the right product when showcased in an ecommerce system with the best information architecture powered by unique, fresh and keyword rich content = Successful Ecommerce Store.

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]]> http://www.markcijo.com/things-to-remember-before-you-dive-in-for-an-ecommerce-venture/feed/ 0 Google’s Matt Cutts on WordPress Blogging http://www.markcijo.com/googles-matt-cutts-on-wordpress-blogging/ http://www.markcijo.com/googles-matt-cutts-on-wordpress-blogging/#comments Thu, 20 Aug 2009 00:12:27 +0000 Mark Cijo http://www.markcijo.com/?p=737

Matt is someone whom I love to follow. I am a fan of Matt Cutts Blog and this is one of his interesting video presentation available online. He talks about how Google see wordpress blogs and how bloggers can improve their bloggs by meeting Google Webmaster Guidelines. I am a wordpress blogger and it was very intesresting watching this Video. To those who don’t know who Matt Cutts is, he the head of Google’s Webspam team.

Did you enjoy watching this Video?

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]]> http://www.markcijo.com/googles-matt-cutts-on-wordpress-blogging/feed/ 1 Google Analytics – What is it? http://www.markcijo.com/google-analytics-what-is-it/ http://www.markcijo.com/google-analytics-what-is-it/#comments Sat, 15 Aug 2009 13:56:23 +0000 Mark Cijo http://markcijo.com/?p=729

Importance of Web Analytics is increasing day by day as more websites of the same niche compete for a similar or unique goal. Webmasters now have access to lot of quantitative data that can help them find answers for all “What” on their website. What pages are visited, what products people buy, what browser they use and many more micro details information. There are many web analytics tools available online and Google Analytics is one among the leading Analytics tools we have for years.

Google Analytics is a free web analytics tool developed and hosted by Google. It helps you create more efficient websites and can increase a Return on Investment for your web marketing campaigns. You can access this tool by going to analytics.google.com. Google Analytics help you understand many interesting facts about your website like how many people visited your website, how long did they stay on any page of your website, which country they came from, which browser they user and many macro detailed information on where your site is at this moment when you read this blog. In the coming posts I will explain you on each matrices we can analyze  and how to make use of it to make your website give the best return on investment. To a basic user this will be a help tutorial to understand different facets of web analytics. There are many Web Analytics tools, however I we be using Google Analytics to help you drill more on analytics. The intention behind this series of post is to help you understand Google Analytics and how to think about web analytics to measure your website performances.

Google Analytics help you provide answers to few mystic questions.

1. How are visitors using my website?

There should be a goal on the existence of your website. Whether it is to sell your product or services, or get more readership to the unique content you publish to monetize. You need to know how visitors of your website use your website, which page they land up, and how long they stay on that particular page, where is he going to from the current page, from which page did he exit and lot more. If you want to find answers to all questions, the only answer is to install a Web Analytics Tools. Here we will be using Google Analytics and I will walk you through that.

2. How can I make my internet marketing campaigns more effective and rewarding?

You own a website and spend a major share of your budget on marketing campaigns. One fine day you see that you are not getting the value for money. What will you do? I will stop spending more money on it and find some other marketing strategies. Yeah .. it was right when web analytics was Greek to me. I will use my web analytics application to see where I am missing my sales on my campaigns. Google Analytics will help you know how effective was your campaign, how many people clicked on your marketing campaign whether it is a banner advertisement or adword campaign. It will show how many clicks you got for a particular channel of marketing and how effective was it comparing to another marketing metrics.

3. How effective is my content?

Content is the real measure of your website success. If you have good content that can hold the attention of the visitors, you will get your visit converted in to leads or sales. Using a web analytics platform you can study how effective is your website content. This can be analyzed by comparing different matrices. We will come in to detailed of it in the coming series.

4. Where and why are my visitors abandoning my shopping cart ?

Consider a scenario where you are getting loads of hits and no sales. There can be lot of factors that we can consider. May be it can be a usability problem on your website or your product is not the best bet on this. Having an analytics platform installed in your website can help you know at what point you missed out the sale. This is done through Funnel Tracking method. You can create a list of steps that you can track against your website. Say for example you sell a product in your website. A visitor need to come to your product page and add it to the shopping basket using your add to cart button. Then he will fill up the order form and move on to the check out. Here he pays the bill and he will get a Thank you page or a confirmation pages saying his order is processed. Each of the aforementioned worth a click through your website checks out process. Using a web analytics application like Google Analytics can help you create a conversion funnel and you can analyze the funnel to see how many milestones did the user crossed, where he end up or abandoned the shopping cart. I will take you through a detailed Funnel Analysis process in the coming modules.

5. How do I improve my website usability?

Web Analytics can help you study the overall website usability and give you more information on how to improvise your website to better conversion.

Going through all the above factors, don’t you feel that you must have a Web Analytics platform which can solve this puzzle? In the coming modules we will go through the step by step process of managing a successful web analytics account.

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