Google

Understanding Pay-Per Click Advertising in 2013

by Mark Cijo Google

Pay-per click advertising is one of the most widely used digital marketing methods in existence. Nearly everyone from small businesses to large sized corporations makes use of it. If you are wondering what pay-per click advertising (otherwise known as PPC) is or need a refresher on the basics, the following is a short overview of [...]

Read the full article →

Google Search Algorithm Changes: What happened in 2012 – and what’s ahead in 2013

by Mark Cijo Google

You know that a brand “owns” a market when people use the brand name for an everyday activity or item. So people say, “Give me a Kleenex”, not “Give me a tissue”. And they also say “Google it” instead of “Use a search engine to look for it on the Internet.” Google has about two-thirds [...]

Read the full article →

10 SEO Myths After Google Panda and Penguin Updates

by Mark Cijo Google

The year 2012 marked many changes in the SEO Industry. Many are scared about the Google Algorithm Updates which happened many times over this year in form of Panda and Penguin. And hence there are many myths around this subjects and I know many SEO professionals burning their  brains on what is working and what is not. Guys, you don’t have [...]

Read the full article →

Fix for Adwords Clicks Not Showing in Analytics

by Mark Cijo Google

Measuring Online Marketing Campaign effectively in a micro level is very critical for any online advertiser.  Google Analytics is an intuitive platform to understand your Web Analytics.  But in many of the cases, people see “not set” numbers in the anlytics data board. Navigate  to Advertising Tab and Click on Campaigns. Here is how you can tackle the “not [...]

Read the full article →

Importing Google Analytics to your adwords account when you have 2 different accounts.

by Mark Cijo Google

Google allows you to access Google Analytics from your Google Adwords account interface. You will see this option under “Reporting” tab in your Google Adwords account. To add your account follow the below steps: Make sure you in your Google Adwords Account Click on Reports tab in the the Top menu Click on Google Analytics. [...]

Read the full article →

← Previous Entries