Web Strategy

The Importance of Owning Your Content

by Mark Cijo Internet

In today’s interconnected world of increasingly smaller size, businesses are no longer constrained to being traditionally brick and mortar based. Office space can be rented out by the hour, hardware and servers can be leased, cloud computing is a very real storage possibility, and a business can essentially function through the use of a cheap [...]

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Is Your Social Strategy Doomed From the Start?

by Mark Cijo Social Media

When asked about the details of their social strategy, many small business and individual business owners simply respond with something along the lines of “Well, we have a Facebook page setup.” They then go onto list what accounts they have setup (Twitter, YouTube, etc.) and how they quantify those accounts (number of likes, plays, etc.). [...]

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Understanding Pay-Per Click Advertising in 2013

by Mark Cijo Google

Pay-per click advertising is one of the most widely used digital marketing methods in existence. Nearly everyone from small businesses to large sized corporations makes use of it. If you are wondering what pay-per click advertising (otherwise known as PPC) is or need a refresher on the basics, the following is a short overview of [...]

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10 Web Strategies for Startup Businesses

by Mark Cijo Web Strategy

1. Your website is your flag ship to success. Have a websites designed to justify your business goals. Your website speaks for your business when you are not available to speak for it. 2. Have clear call to actions on your landing pages. People don’t have the patience to read through the whole junk of [...]

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Google’s Matt Cutts on WordPress Blogging

by Mark Cijo SEO

Matt is someone whom I love to follow. I am a fan of Matt Cutts Blog and this is one of his interesting video presentation available online. He talks about how Google see wordpress blogs and how bloggers can improve their bloggs by meeting Google Webmaster Guidelines. I am a wordpress blogger and it was [...]

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